Since SHEIKE began, we have always believed that style is the way you show who you are without saying a word. We started small, with a simple t-shirt stand at Sydney Markets in 1975 and since these early beginnings making style an expression of yourself has always been key. By the late 1970s we had opened our first women’s apparel store under Sydney’s iconic Centrepoint Tower. From here we began to evolve into something much more, with several new stores opening across Sydney. Soon, our family of like-minded women grew, who all realised that life was too short to wear boring clothes. In 2006 we launched into the eCommerce space and soon after began expanding interstate, opening stores in Queensland, Victoria and Western Australia. Now with 36 stores nationally, a dedicated online presence and an ever-evolving range we believe, that your style tells a story and that every day can be a style statement.
Fashion
adidas Original’s 2018 Greatest sneakers united!
A modern take on a classic, adidas SLEEK is born to complement any look or style. #adidasSLEEK
Worried about waste? Us too. That's why we created Re-Loved, made from 30% recycled cotton.
Forever New's active ambassador Brooke Hogan shares her top tips for working on your mindset, working out ...
Discover our curated edit of must-have denim: the versatile wardrobe essential that never goes out of ...
Classic Italian style with a bold modern twist!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
ECCO introduces its new season collection with the launch of an exciting look: LIVE IN COLOUR. Designed ...
Vanessa Axente connects with nature once again for Oroton’s winter 2019 campaign.
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
View the ECCO COOL 2.0 ladies and mens range now
Discover the new Secret Garden collection, in-store now!
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