Since SHEIKE began, we have always believed that style is the way you show who you are without saying a word. We started small, with a simple t-shirt stand at Sydney Markets in 1975 and since these early beginnings making style an expression of yourself has always been key. By the late 1970s we had opened our first women’s apparel store under Sydney’s iconic Centrepoint Tower. From here we began to evolve into something much more, with several new stores opening across Sydney. Soon, our family of like-minded women grew, who all realised that life was too short to wear boring clothes. In 2006 we launched into the eCommerce space and soon after began expanding interstate, opening stores in Queensland, Victoria and Western Australia. Now with 36 stores nationally, a dedicated online presence and an ever-evolving range we believe, that your style tells a story and that every day can be a style statement.
Fashion
The 10 items featured in these 15 outfits are classic items in streamlined cuts with interest in the print ...
Elevate your work wardrobe instantly with a few key items added in!
Let’s get your spring summer wardrobe started with this curated collection of items that are always in ...
From working from home, to grabbing a coffee and then doing the afternoon school run, here are 4 outfits ...
Discover Chroma, Aje's Resort 21 Collection in store on the 9th of October, 2020.
Introducing Impermanence Spring 20, the latest collection from Aje. Available in store now.
Take a glimpse at the new Aje experience on Level 2.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
For Spring Summer ’20, alice McCALL embraces a sense of nostalgia and take it back to where and why it all ...
Shop for premium leather men’s & women’s shoes.
Computer and study essentials have landed!
Introducing Bambi Northwood Blythe as the face of Forever New's latest Be True Be You story.
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