Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
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adidas Original’s 2018 Greatest sneakers united!
A modern take on a classic, adidas SLEEK is born to complement any look or style. #adidasSLEEK
Worried about waste? Us too. That's why we created Re-Loved, made from 30% recycled cotton.
Forever New's active ambassador Brooke Hogan shares her top tips for working on your mindset, working out ...
Discover our curated edit of must-have denim: the versatile wardrobe essential that never goes out of ...
Classic Italian style with a bold modern twist!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
ECCO introduces its new season collection with the launch of an exciting look: LIVE IN COLOUR. Designed ...
Vanessa Axente connects with nature once again for Oroton’s winter 2019 campaign.
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
View the ECCO COOL 2.0 ladies and mens range now
Discover the new Secret Garden collection, in-store now!
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