Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
Premium. Limited. Exclusive
Fashion
Country Road is celebrating the end of a decade and the start of something new.
Cue’s AW19 Capsule collection arrives in-store and online!
A modern take on a classic, adidas SLEEK is born to complement any look or style. #adidasSLEEK
Tonal colours, hammered metals, raw edges, brushed finishes. For the lovers, the dreamers, the doers and ...
Welcome to the second instalment of Tigerlilly's latest collection.
For the moments that matter, that make you feel brillant, alive, passionate and in love.
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
adidas Original’s 2018 Greatest sneakers united!
Discover the new Secret Garden collection, in-store now!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
Classic Italian style with a bold modern twist!
New arrivals and key trends to wear this August.
9:00 AM - 6:00 PM
9:30 AM - 6:00 PM
10:00 AM - 6:00 PM