Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
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Fashion
alice McCALL's Latest Collection 'Wear Your Love Like Heaven'
Explore the new Pandora Signature Collection
Introducing Impermanence Spring 20, the latest collection from Aje. Available in store now.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Shop for premium leather men’s & women’s shoes.
Computer and study essentials have landed!
MIMCO's newest rule-breaking accessories have landed.
Sports & Adventure
We get it, home isolation is incredibly tough especially on your body, mind and soul. That’s why we’ve ...
Advice to help you increase your fitness levels and avoid sport-related injuries.
As spotted on: Sarah Ellen, Brooke Hogan, Yan Yan Chan, Twice Blessed, Rozalia Russian and more
Country Style editor-in-chief, Victoria Carey, offers us her top five fabulous things you didn't know ...
Wittner Autumn/Wittner20 celebrates its commitment to providing a considered and curated line of boots ...
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