Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
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Fashion
The 10 items featured in these 15 outfits are classic items in streamlined cuts with interest in the print ...
Elevate your work wardrobe instantly with a few key items added in!
Let’s get your spring summer wardrobe started with this curated collection of items that are always in ...
From working from home, to grabbing a coffee and then doing the afternoon school run, here are 4 outfits ...
Discover Chroma, Aje's Resort 21 Collection in store on the 9th of October, 2020.
Introducing Impermanence Spring 20, the latest collection from Aje. Available in store now.
Take a glimpse at the new Aje experience on Level 2.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
For Spring Summer ’20, alice McCALL embraces a sense of nostalgia and take it back to where and why it all ...
Shop for premium leather men’s & women’s shoes.
Computer and study essentials have landed!
Introducing Bambi Northwood Blythe as the face of Forever New's latest Be True Be You story.
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