Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
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Fashion
Introducing Sass and Bide's Spring Fall collection WANDERMANIA.
The new Furla Lady is a handbag whose silhouette is characterised by a striking colour block that ...
Vanessa Axente connects with nature once again for Oroton’s winter 2019 campaign.
Cue’s AW19 Capsule collection arrives in-store and online!
A modern take on a classic, adidas SLEEK is born to complement any look or style. #adidasSLEEK
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
adidas Original’s 2018 Greatest sneakers united!
Discover the new Secret Garden collection, in-store now!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
Classic Italian style with a bold modern twist!
New arrivals and key trends to wear this August.
ECCO introduces its new season collection with the launch of an exciting look: LIVE IN COLOUR. Designed ...
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