Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
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Fashion
Dare to dazzle with silver and gold foil and diamante highlights in the new Bras N Things Vamp collection.
Help empower women to end hunger for themselves and their community
Introducing Alice McCall's Autumn/Winter '19 Collection
Seed's brand new collection has just dropped in store!
Oroton's hottest new collection 'The Botanist' has arrived
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
adidas Original’s 2018 Greatest sneakers united!
Discover the new Secret Garden collection, in-store now!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
Classic Italian style with a bold modern twist!
New arrivals and key trends to wear this August.
ECCO introduces its new season collection with the launch of an exciting look: LIVE IN COLOUR. Designed ...
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