Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Our dedication to preserving these key elements has created a shopping experience unmatched by not only our direct competitors, but in Australian retail as a whole.
Premium. Limited. Exclusive
The 10 items featured in these 15 outfits are classic items in streamlined cuts with interest in the print ...
Explore the latest sculptural shapes, floating lengths and untamed volume from Aje's new season Pre-Fall ...
Elevate your work wardrobe instantly with a few key items added in!
Let’s get your spring summer wardrobe started with this curated collection of items that are always in ...
From working from home, to grabbing a coffee and then doing the afternoon school run, here are 4 outfits ...
Introducing Impermanence Spring 20, the latest collection from Aje. Available in store now.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Shop for premium leather men’s & women’s shoes.
Computer and study essentials have landed!
Sports & Adventure
We get it, home isolation is incredibly tough especially on your body, mind and soul.
That’s why we’ve ...
Advice to help you increase your fitness levels and avoid sport-related injuries.
MIMCO's newest rule-breaking accessories have landed.
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