Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in seven countries globally. Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York. Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.
Fashion
Dare to dazzle with silver and gold foil and diamante highlights in the new Bras N Things Vamp collection.
Help empower women to end hunger for themselves and their community
Introducing Alice McCall's Autumn/Winter '19 Collection
Seed's brand new collection has just dropped in store!
Oroton's hottest new collection 'The Botanist' has arrived
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
adidas Original’s 2018 Greatest sneakers united!
Discover the new Secret Garden collection, in-store now!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
Classic Italian style with a bold modern twist!
New arrivals and key trends to wear this August.
ECCO introduces its new season collection with the launch of an exciting look: LIVE IN COLOUR. Designed ...
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