Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in seven countries globally.
Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York.
Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.
Australian gentlemen's clothier M.J. Bale is threading a silver lining amongst the current uncertainty ...
The 10 items featured in these 15 outfits are classic items in streamlined cuts with interest in the print ...
Elevate your work wardrobe instantly with a few key items added in!
Let’s get your spring summer wardrobe started with this curated collection of items that are always in ...
From working from home, to grabbing a coffee and then doing the afternoon school run, here are 4 outfits ...
Introducing Impermanence Spring 20, the latest collection from Aje. Available in store now.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Discover Chroma, Aje's Resort 21 Collection in store on the 9th of October, 2020.
Take a glimpse at the new Aje experience on Level 2.
Shop for premium leather men’s & women’s shoes.
Computer and study essentials have landed!
MIMCO's newest rule-breaking accessories have landed.
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