Put simply, buying glasses should be one of life's pleasures. So we has created a formula to make it one. They start with a process that is clever and honest and use it to craft eyewear that is both beautiful and affordable. And we hire people who are passionate and genuine.
Our vision is to change the eyewear industry - positively and permanently and whilst they're at it, they hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.
So that is us. That is Bailey Nelson.
We also have a fully qualified optometrist who can provide a bulk-billed, comprehensive eye examination for you.
Beauty & Health
Go humungous this year with lululemon
Tigerlily's Summer collection has arrived.
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
Do what you want to do with the new Falcon range at Adidas.
adidas Original’s 2018 Greatest sneakers united!
Discover the new Secret Garden collection, in-store now!
Priceline Makeup Director, Rae Morris, shares her top five beauty life hacks.
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
Classic Italian style with a bold modern twist!
April 2018 Collection In Store Now
New arrivals and key trends to wear this August.
Join ZARA as they commence their war on waste...
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