Put simply, buying glasses should be one of life's pleasures. So we has created a formula to make it one. They start with a process that is clever and honest and use it to craft eyewear that is both beautiful and affordable. And we hire people who are passionate and genuine.
Our vision is to change the eyewear industry - positively and permanently and whilst they're at it, they hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.
So that is us. That is Bailey Nelson.
We also have a fully qualified optometrist who can provide a bulk-billed, comprehensive eye examination for you.
Dare to dazzle with silver and gold foil and diamante highlights in the new Bras N Things Vamp collection.
Help empower women to end hunger for themselves and their community
Beauty & Health
We sat down with Rosa from our newest store Body Scultping Clinics to find out exactly what is Body ...
Introducing Alice McCall's Autumn/Winter '19 Collection
Seed's brand new collection has just dropped in store!
Go humungous this year with lululemon
Oroton's hottest new collection 'The Botanist' has arrived
Introducing Sass and Bide's newest collection of flirty cocktail frocks with a touch of drama.
adidas Original’s 2018 Greatest sneakers united!
Priceline Makeup Director, Rae Morris, shares her top five beauty life hacks.
Discover the new Secret Garden collection, in-store now!
Check out some of the highlight's from Sydney's ultimate night of fairy floss, champagne and styling ...
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