Soul Origin Teams Up With Jarome Luai

When hunger strikes, you need a meal that matches your energy. You want bold flavours, exciting textures, and ingredients that leave you feeling ready to tackle the rest of your day.

Soul Origin, is turning up the volume on lunchtime. We have partnered with Rugby League superstar Jarome Luai to launch the highly anticipated SO Tiger Bun campaign.

A Partnership Built on Bold Energy

Jarome Luai knows a thing or two about standing out. Known for his fearless approach on the rugby field and his vibrant personality off it, he embodies the sense of adventure that Soul Origin celebrates.

Partnering with Luai was a natural fit. He reflects the brand’s focus on creativity, innovation, and an energetic lifestyle. Plus, he is already a genuine fan of the food.

“I’ve been going to Soul Origin for years, especially in Penrith," says Jarome Luai. "When I heard about the Tiger Bun, it just made sense. Big flavour, heaps of crunch, it’s my kind of feed.”

This collaboration highlights Soul Origin’s brand evolution. We are moving beyond simply providing a healthy fast-food alternative. Now, the goal is to offer satisfying, flavour-packed meals with a fresh twist that you cannot find anywhere else.

The Science of Soft Meets Crunch

Great food does not happen by accident. The SO Tiger Bun features proprietary recipes that have been in development for several years.

Our culinary team set out to solve a common fast-food problem: boring textures. The result is a unique "soft meets crunch" experience that completely stands apart from the competition. Every bite delivers a satisfying contrast between the pillowy softness of the bun and the loud, crispy crunch of the fillings.

Managing Director and Co-Founder Hao Quach explains the vision behind the launch:

“We are so excited to reveal our partnership with Jarome Luai for our SO Tiger Bun campaign and know this partnership will bring the right energy and aligns perfectly with our vibrant, bold flavours that Jarome has expressed he already loves! We want our customers to enjoy a delicious, fresh, and flavour-packed meal that truly satisfies their cravings whilst leaving them feeling nourished and energised.”

Meet the SO Tiger Bun Lineup

Ready to find your new favourite lunch? The SO Tiger Bun lineup features three incredible options, each built to satisfy your cravings.

Spicy Crunchy Chicken SO Tiger Bun

Bring on the heat. This bun features crispy golden chicken topped with shredded cos lettuce and a generous drizzle of creamy chili mayo and hot sauce. It delivers the perfect kick of spice balanced by cool, fresh greens.

Crunchy Chicken & Cheese SO Tiger Bun

Crunchy meets creamy in this instant classic. We stack crunchy chicken, aioli, melted cheese, and fresh lettuce to create a deeply satisfying texture profile. It is built to hit the spot every single time.

BBQ Steak SO Tiger Bun

Looking for something savoury and smoky? This bun packs juicy steak, caramelised onion, earthy beetroot, fresh lettuce, and smoky BBQ sauce. It is a hearty, seriously satisfying option for those big appetites.

Fuel Your Next Adventure

Whether you need a quick bite between meetings or a hearty meal after a tough workout, the SO Tiger Bun is ready to fuel your day. Head down to your local Soul Origin and taste the crunch for yourself.