RESHAPING THE EXPECTATION

Reshaping the Expectation – Live at Macquarie Centre 🌸

Jules Robinson, founder of Australian shapewear brand FIGUR, is bringing her landmark 2026 campaign Reshaping the Expectation to life – and she's doing it in person at Macquarie Centre on Saturday, 13 June.

Nine real women. Nine extraordinary stories. One powerful moment built around a single question: what does a modern icon actually look like?

What to expect on the day:

Jules will be at Macquarie Centre to host the activation and share the stories behind the campaign and the women who made it. All nine Modern Icons will be there too – each standing inside a life-sized display installation, paired with her personal story – inviting shoppers to stop, read, connect and be part of something that matters.

Jules will also host FIGUR's signature shapewear swap. The first 100 customers to bring in their old shapewear will receive a complimentary pair of FIGUR – a moment designed to celebrate every woman walking through those doors, exactly as she is.

Event Details:

Date: Saturday, 13 June
Time: From 11am
Location: Level 1, near Kmart
Shapewear swap: First 100 customers to bring in old shapewear receive a complimentary pair of FIGUR
On the day: Jules Robinson and all nine Modern Icons available for interviews and connection