50 years of ZARA

On May 9, 1975, Amancio Ortega opened the first Zara store in A Coruña, Spain. To mark its 50th anniversary, Zara has launched an iconic collection celebrating five decades of creativity, innovation, and global influence.
Steven Meisel stages a spectacular motion image collaboration with 50 of the greatest models in the world – a unique celebration of creativity, longevity and love for fashion, instigated by Marta Ortega Pérez, in respect of her long-standing friendship and love of Steven’s work. The collection is now available at Zara.com and in selected Zara stores worldwide, with Pitt Street in Sydney chosen as the exclusive location in Australia.
These 50 models are gathered together, for the first time, and are captured by Meisel in performance – every one of them singing Donna Summer’s 1977 hit ‘I Feel Love’. The film commemorating this landmark moment is released on May 9, 2025 – exactly 50 years to the day of the opening of the first Zara store in A Coruña, in Galicia, Spain.
Marta Ortega Pérez, Inditex non-executive chair, says “Creativity is the heart of Zara - it is the characteristic that defines us. This incredible film by Steven Meisel is an expression of creative freedom, and the magic we always want to create. And it stars 50 of the world’s leading models - celebrated for their beauty but also their characters, their individualities and their strength – celebrating Zara as we turn 50. This campaign is a testament to everything the teams at Zara have created over the past five decades, honouring their enthusiasm, talent and boundless Creativity.”
Visit Zara on Level 2 & 3 at Macquarie Centre to explore the collection - available for a limited time only.
Steven Meisel stages a spectacular motion image collaboration with 50 of the greatest models in the world – a unique celebration of creativity, longevity and love for fashion, instigated by Marta Ortega Pérez, in respect of her long-standing friendship and love of Steven’s work. The collection is now available at Zara.com and in selected Zara stores worldwide, with Pitt Street in Sydney chosen as the exclusive location in Australia.
These 50 models are gathered together, for the first time, and are captured by Meisel in performance – every one of them singing Donna Summer’s 1977 hit ‘I Feel Love’. The film commemorating this landmark moment is released on May 9, 2025 – exactly 50 years to the day of the opening of the first Zara store in A Coruña, in Galicia, Spain.
Marta Ortega Pérez, Inditex non-executive chair, says “Creativity is the heart of Zara - it is the characteristic that defines us. This incredible film by Steven Meisel is an expression of creative freedom, and the magic we always want to create. And it stars 50 of the world’s leading models - celebrated for their beauty but also their characters, their individualities and their strength – celebrating Zara as we turn 50. This campaign is a testament to everything the teams at Zara have created over the past five decades, honouring their enthusiasm, talent and boundless Creativity.”
Visit Zara on Level 2 & 3 at Macquarie Centre to explore the collection - available for a limited time only.