THE UPSIDE holds space for every mood, every moment and every woman. Like the women that wear us, we believe in quality of life and leg-wear. With roots that stretch from Pipeline to New York, we thrive on the buzz of a big city whilst the pure shores of Hawaii make us feel whole... but no matter where our adventure leads, we’ll always call Australia home.
Dreamt up by industry veteran Jodhi Meares, THE UPSIDE leapt to life in 2014 through a deep, authentic love of yoga and a desire to reimagine workout wear through a fashion forward lens. All products are made with integrity, considered detail using the most premium fabric’s available. Ethically produced, ensuring the best quality is given to our customers.
The 10 items featured in these 15 outfits are classic items in streamlined cuts with interest in the print ...
Elevate your work wardrobe instantly with a few key items added in!
Let’s get your spring summer wardrobe started with this curated collection of items that are always in ...
From working from home, to grabbing a coffee and then doing the afternoon school run, here are 4 outfits ...
Introducing Impermanence Spring 20, the latest collection from Aje. Available in store now.
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Aje's latest collection Modernist, explores the notion that the best ideas are born from the most adverse ...
Synergy, harmony, light and love, a world out of balance now realigned.
Immerse yourself in the Aje Resort 22 runway show.
Shop for premium leather men’s & women’s shoes.
Computer and study essentials have landed!
Discover Chroma, Aje's Resort 21 Collection in store on the 9th of October, 2020.
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