Meet the retailer: Michael from Rebel Sport

We sat down with Michael from Rebel Sport to understand what a day in a sports store looks like!

Name: Michael
Store: Rebel
Location: Level 4 (near Fitness First)

Tell us about your store? 
Rebel is Australia’s largest sporting retailer, with over 160 stores nationwide, they employ over 5,000 team members. Our store has been at Macquarie Centre for 13 years. 

What sets your store apart from other stores?
We have been on an incredible journey over the past 12 months. We were selected as the trial flagship store for the new look Rebel of the future. If you haven’t visited us for a while, what you see today is vastly different from our traditional store layout.

What does your typical day look like?
Every day is different for me, and that is one of the parts I absolutely love about it. However, what I love best is being able to jump into our football section and help some of our rising stars of tomorrow. There is nothing like seeing the kids in-store put on the same boots as their favourite players and try to emulate what they see on the pitch each week.

What do you have in-store that customers may not know about?
We have recently installed our first “Services Hub” for the business. This now allows us to offer so much more than just a transactional experience. We can now personalise most bags, jerseys and shirts with your own name and number while you wait. We can also inflate your ball (and it doesn’t need to be purchased from Rebel), restring your tennis racquet or regrip your cricket bat, to name a few. 
We are also working with local sporting professionals and trying to elevate the customer experiences in-store. For example, we have a qualified podiatrist in store two days a week to give free professional advice.

What are your top three tips for success as a new retailer at Macquarie Centre?
  1. Team Engagement – if you and your team are not working towards a common goal and serving as ambassadors of your brand, you will never flourish. 
  2. Customer Engagement – have the courage to act on feedback given to you from your customers. Without constantly evolving the customer experience in-store you are making it harder for yourself to succeed. It costs five times more to acquire a new customer vs retaining an old one – what would you prefer to focus on?
  3. Collaboration – use the tools provided by the centre to help elevate your presence. If we are all working together to provide great experiences in the centre, the size of the pie will be bigger for us all.